Teletubbies x Cakeworthy: From Shoot to Launch (and everything in between)

February 19, 2025
Posted by Nikki Reining
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TELETUBBIES x CAKEWORTHY

💜💚💛❤️

February is almost over, but we thought we'd close it out with a bang… or rather, an explosion of Tubby Custard! (If that doesn’t give away our newest collection launch, I don’t know what will.)

For those who don’t know, Teletubbies is a British children’s television series that first aired in 1997. It follows four colorful characters—Tinky Winky, Dipsy, Laa-Laa, and Po—who live in a fun, grassy land called Teletubbyland. Each Teletubby has a unique antenna on their head and a television screen on their belly that plays educational videos.

The Teletubbies x Cakeworthy collection was an absolute blast to work on! From start to finish, it’s been nothing but fun. When we first started working on this collection, we knew it had to be bright, colorful, and bring immediate joy to our customers. We also knew the photoshoot had to reflect that energy. So, we’re here to take you behind the scenes of our Tubbytastic collection—from shoot to launch.

Teletubbies Photoshoot

Photoshoots always start in the planning stage. Our first thought is always, "What’s the vision?" For Teletubbies, it was obvious—this needed to be fun, this needed to be bright… this needed to be shot in Teletubbyland.

Since we didn’t have the budget to fly to the UK, we decided, "You know what? We have Teletubbyland at home," and got to work designing our very own mini set.

Now, I don’t know about you, but finding the perfect grass turf wasn’t easy! But it was a necessity. An absolute must-have. We had a vision, and gosh darn it, we were going to make it happen.

So, we set off in search of the most Teletubbyland-ish fake grass we could find and after literally running all over our city, the Teletubbies Baby Sun shined down upon us, and we finally found the perfect fit. Thanks unnamed hardware store!

After our excursion, it was time to get to work. We had to transform this astroturf into a Tubbytastic dream—and with a few fake flowers, we did just that.

Not to toot our own horn, but… TOOT TOOT! Did we hit this outta the park or what?! With the little flowers, the blue backdrop… y’all see that little bump in the grass? It’s a MASTERPIECE.

The second thing we need to decide for a shoot is the models. For Teletubbies, we needed models who would bring fun and free vibes. We wanted big smiles, big poses, and carefree attitudes. We hit the nail on the head with JC, Marijana, Dee, and Dev—phenomenal! 100/10.

It always makes our job so much easier and more enjoyable when the models are as amazing as these four. Not only do they have top-notch smiles and poses, but they’re also always game for anything. I mean… look at these photos; they speak for themselves!

Want an exclusive look behind the scenes? Check out our BTS reel here!

Teletubbies Party

Okay, who doesn't LOVE a party? And what makes a party 10x better? THE TELETUBBIES! This party was a long time coming. When we found out we were doing a Teletubbies collab we knew we had to throw a party!

Not only did we have a live DJ (perfect for a dance party) and a themed 360 Video Booth—look at that photo! Can you believe it?! Po at our party—talk about iconic!

We wanted to take a moment to send a massive shout-out to anyone who stopped by. We know there was a huge snowstorm, so your support means the world to us. Seeing all of your smiling faces seriously lit up such a grey day. It reminded us that even in the midst of winter, the joy of our community can shine through! Thank you for celebrating with us and making it unforgettable!

Teletubbies x Cakeworthy Launch Day

That brings us to the official launch of Teletubbies x Cakeworthy... I could cry. This collection has been such a joy for all of us to work on and a serious blast from the past. We put our absolute all into each piece, and we’re so excited to unveil this collaboration to you all. This collection includes 4 new flannels, one for each of the Teletubbies, our Teletubbies T-Shirt, Teletubbies T-Shirt Dress, Teletubbies Tote Bag, Teletubbies AOP, and our Teletubbies Color Block Crewneck! Each item is bursting with color and is a must-have for any Teletubbies fan.