THE BRAND

Founder and CEO Brandon Shedden describes Cakeworthy as “fashion influenced by pop culture trends, combined with fairy tale whimsy”. Launched in 2011, Cakeworthy Inc. is a lifestyle fashion brand which is supported by hundreds of thousands of loyal customers and followers from across the globe.

Inspired by the soil that we were planted in, Cakeworthy has grown from a community of Disney Park Annual Pass holders, DisneyBounders and the millennial style which social media dictates. Every piece is designed to be an Instagram photo just waiting to be captured.

Instagram, Tumblr, and social media sites alike have a specific design style which trends in the posts - this is what inspires us. Through each post, we've gained more and more loyal customers who not only buy our products and wear them everywhere they go - but they look forward to sharing their fandom- inspired pieces across their social media channels.

Cakeworthy has become more than just a clothing brand. It is a community that caters to the interests and style of millennials around the world. Today, Cakeworthy is growing faster than ever as it evolves beyond the small community it got its humble beginnings in.

ABOUT BRANDON - President and CEO ABOUT LESLIE - Chief of Marketing

Influenced by the bright colours and animated imagery of pop culture today, Educator turned Entrepreneur Brandon Shedden created Cakeworthy as a place to channel his inspiration, love for pop culture and fashion.

Cakeworthy has grown from selling screen printed t- shirts on Etsy, to an international fashion brand, with features in Nylon Magazine, Cosmopolitan, Buzzfeed, Disney Style and more.

Leslie has been working with Cakeworthy since the beginning, with our highly successful CAKE X DB collaboration. Leslie is also the originator of Disneybound, which has become an international fashion phenomenon for teens and young adults who love Disney – and a career for Leslie Kay. In the past two years Leslie has collaborated with Disney acting as a spokesperson for the RunDisney program, a guest blogger on Disney Style, and she has been featured on the recent DVD releases for Snow White and Sleeping Beauty.

Leslie Kay’s DisneyBound has received the attention of major media outlets including MTV, BuzzFeed, Huffington Post, Hello Giggles, Bob Mackie, Disney Blog and Disney Style and the momentum continues to build