I was always a creative kid. Other children were playing sports outside, I wanted to sew with my Nonna or work on a craft with my family. 4 or 24, I needed a creative outlet. Cakeworthy started in a tiny spare bedroom with a craft screen printing kit, some blank t-shirts from Michaels and an Etsy account.

My first design was inspired by an old TV show I loved, and no I won’t tell you which one because I don’t want to get sued (again…you know who you are!) but the point is, someone actually bought it! Who knew there were other weirdo’s out there who loved classic animation, tv and films? I remember getting excited when I’d sell one t-shirt a day. Then it became 50 over the course of the week. I’d spend the following Saturday printing them each by hand, curing the ink with an iron, and washing the screens and equipment in the bath tub afterwards with the help of my partner at the time. 

The power of social media helped the brand grow and designs became viral. I played with sublimation printing, which allowed me to turn over double the quantities I could before (and finally use colour!) From there, print on demand helped us sell inventory without the financial commitment. Finally, I decided to take a stab at small batch manufacturing overseas.