Brand Priorities - Community
Our products speak for us. They're what you bring into your life and wear out into the world, so we put a lot of thought into getting them just right. Each piece is a reflection of our style and the talented creatives we team up with. We care about the details—how things fit, how they feel, and how they hold up. And we're always looking for better ways to lessen our impact on the planet, so you can feel good about what you're wearing in more ways than one.
THE FACTS
DESIGN TEAM
It's just two of us over here! However, sometimes partner with local artists to support on custom artwork needs.
SUPPLIERS
Finding a good supplier is like dating. We have been working with some of our suppliers since the beginning. Across apparel, accessories, stationery and home we have 7 key suppliers we work with to keep our quality and expectations consistent!
PRODUCT PLANNING
We work 9 to 12 months in advance from concept to delivery. From design concept, licensor approval, production approval, quality control and shipping to our warehouses.
ECO-FRIENDLY
All of our products are 100% vegan. We also prioritize the use of water based inks and digital printing over plastic when possible.
HOW OUR PRODUCTS ARE MADE
YEARLY PLANNING
We meet as a design team and begin our planning for the next 9-12 months in advance. We research whats trending, what our customers are asking for, and what inspires us. For new collaborations, we will meet with the licensor to align on our creative goals for the collection.
CONCEPT DESIGN
This is the best part. As a team we create digital concepts to bring to the licensor for approval. Not all designs make it to the final assortment, it's so hard to choose the best of the best!
LICENSOR APPROVAL
The licensor will ensure what we've created is aligned with their brand identity. If all is well we are then given the green light to begin preproduction.
CONCEPT DESIGN
This is the best part. As a team we create digital concepts to bring to the licensor for approval. Not all designs make it to the final assortment, it's so hard to choose the best of the best!
PREPRODUCTION
The factory begins bringing our concept to life with a prototype sample for review. We are looking to confirm the digital concept translates to a physical product correctly.
WAREHOUSE
Before dispatching the final product from the factory, we receive a TOP (top of production) sample to ensure the product has been mass manufactured to the approved preproduction sample. From there, product makes its way from the factory to one of our warehouses, where each piece is stored until purchased.