About Us

CAKEWORTHY: NOT SELLING CAKES SINCE 2014

Founded in 2014, Cakeworthy is a fashion label designing unisex streetwear apparel and accessories for anyone with a taste for sprinkling some fun into their wardrobe. 

We collaborate with some of the world’s top licensors to create Special Edition Collections inspired by the things we love: bright colors, bold prints and graphics, pop culture, 80’s and 90’s nostalgia and the clothes we always wanted as a kid.


Influenced by the bright colours and animated imagery of pop culture today, Educator turned Entrepreneur Brandon Shedden created Cakeworthy as a place to channel his creativity, love for pop culture, and one-of-a-kind fashion. Cakeworthy is more than an apparel brand. We are a community that caters to the unique interests and on-trend style of our followers around the globe. Our signature flannels, statement headwear and unique accessory pieces are staples in our customers wardrobe. Every piece is designed to be an Instagram photo just waiting to be captured.

Launched in 2014 with an at home craft screen printing kit, Cakeworthy has grown from selling handmade t-shirts on Etsy, to an international lifestyle fashion brand which is supported by hundreds of thousands of loyal customers across the globe. Today, Cakeworthy is growing faster than ever as it evolves beyond the small community it got its humble beginnings in. From our viral  licensed collections, to celebrity recognition, and multiple features in diverse top media outlets such as Buzzfeed, Cosmopolitan and Nerdist, we continue to be a leader in the independent apparel industry.