WHAT IS CAKEWORTHY?


Cakeworthy Inc. is pop culture trends combined with fairy tale whimsy. Inspired by the soil that we were planted in, Cakeworthy Inc. grew from the world of fandom blogs and the style which social media dictates. Every piece is designed to be an Instagram photo just waiting to be captured.

Instagram, Tumblr, and social media sites alike have a specific design style which trends in the posts - this is what inspires us. Through each post, we've gained more and more loyal customers who not only buy our products and wear them everywhere they go - but they look forward to sharing their fandom-inspired pieces across their social media channels.


Brandon Shedden
Chief Executive Officer and Founder


Influenced by the bright colors and animated imagery of pop culture today - Brandon created Cakeworthy Inc. as a place to channel his inspiration, love for pop culture and fashion. Cakeworthy Inc. has grown from selling screen printed t-shirts on Etsy, to an international fashion brand, with features in Nylon Magazine, Cosmopolitan, Buzzfeed, Disney Style and more.

Leslie Kay
Chief of Marketing and Design


Leslie has been working with Cakeworthy  Inc. since the beginning, with our highly successful CAKE X DB collaboration. Leslie is also the originator of Disneybound, which has become an international fashion phenomenon for teens and young adults who love Disney – and a career for Leslie Kay. In the past two years Leslie has collaborated with Disney acting as a spokesperson for the RunDisney program, a guest blogger on Disney Style, and she has been featured on the recent DVD releases for Snow White and Sleeping Beauty.

Leslie Kay’s DisneyBound has received the attention of major media outlets including MTV, BuzzFeed, Huffington Post, Hello Giggles, Bob Mackie, Disney Blog and Disney Style and the momentum continues to build.